Communications Archives - MINUS40

The Foibles and Flaws of Online Surveys

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A copy of Think Like a Freak was an enjoyable and quickly consumed Christmas present, and it has led me to wonder out loud about the value of asking users for feedback on websites and apps.

A Traditional Method for Problem Solving

So you aren’t feeling well: a little nauseous, a bit tired and deflated. You’re guessing it’s nothing too serious – for the majority of your faculties are behaving as they should. But still, it’s always good to know, and you pop down to the GP for a quick check-up.

The queue in the waiting room means your GP probably won’t use all the tools at his disposal. And even though you know full well that he enjoys and endures the foibles and flaws that are incumbent in all men (and women), he delivers a reassurance and direction that comes from training, knowledge and, most importantly, experience.

Although you own your body and you are the only person who knows every pleasure and every rigour that it’s been through, you will listen and learn. It is an implicit trust based on the promise that you will gain from his expertise.

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A hamburger for everyone, please

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Early last year, I was clocked doing 72 miles per hour in a 60 zone not far from my house.

A few days later, when the penalty notice arrived through my door, it was accompanied by an invitation to a driver’s awareness course, rewarded by the quashing of the three points all set to blot my clean record.

In life there are sometimes very tough decisions to be made. This really wasn’t one of those times, so off I went and enrolled.

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We’ll soon be grouping around Twitter

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Something stirred with me last week on hearing that the Twitter pipeline has private groups on the horizon. If executed well, there’s a strong chance it could be the most significant advance in Twitter since, well, the first Tweet.

The thirst among us for short form messaging is obvious, for apparently there’s over half a billion people active on Whatsapp; roughly 100 populations of Ireland whizzing throwaway content to each other every day.
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