Several years ago, usability testing on the web was a bit of a myth. Few people had heard of it and only web giants like Amazon or Ebay could afford the time or resources to invest in carrying it out properly. Fast forward 10 years and the practice, now commonly known as user experience (or UX), is a huge industry worth millions worldwide.
Design Archives - MINUS40
Early last year, I was clocked doing 72 miles per hour in a 60 zone not far from my house.
A few days later, when the penalty notice arrived through my door, it was accompanied by an invitation to a driver’s awareness course, rewarded by the quashing of the three points all set to blot my clean record.
In life there are sometimes very tough decisions to be made. This really wasn’t one of those times, so off I went and enrolled.
On the face of it I’m maybe not the best person to deliver an opinion piece centred upon eyewear, for I’m one of the fortunate ones who, some 37 years on in the world, still hasn’t needed to visit an optician.
I wasn’t the young child who “failed” their eye test and subsequently got wound up by their siblings. I’ve never had reason to memorise the Snellen chart. I wasn’t the 1970s/1980s school kid whose “good glasses” were kept safely at home, replaced in day-to-day life with the brown thick-rimmed NHS badges of dubious honour. I’ve never had to look through my pockets or bags for a chunky glasses case in my “right, have I got everything?” checks.
One of the most celebrated quotes in user research and product development is generally attributed to Henry Ford:
If I had asked people what they wanted, they would have said faster horses.
I say attributed because a consensus exists among researchers that he didn’t actually say these famous words.