Planning Archives - MINUS40

The Foibles and Flaws of Online Surveys

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A copy of Think Like a Freak was an enjoyable and quickly consumed Christmas present, and it has led me to wonder out loud about the value of asking users for feedback on websites and apps.

A Traditional Method for Problem Solving

So you aren’t feeling well: a little nauseous, a bit tired and deflated. You’re guessing it’s nothing too serious – for the majority of your faculties are behaving as they should. But still, it’s always good to know, and you pop down to the GP for a quick check-up.

The queue in the waiting room means your GP probably won’t use all the tools at his disposal. And even though you know full well that he enjoys and endures the foibles and flaws that are incumbent in all men (and women), he delivers a reassurance and direction that comes from training, knowledge and, most importantly, experience.

Although you own your body and you are the only person who knows every pleasure and every rigour that it’s been through, you will listen and learn. It is an implicit trust based on the promise that you will gain from his expertise.

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UX – Don’t forget the client!

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Several years ago, usability testing on the web was a bit of a myth. Few people had heard of it and only web giants like Amazon or Ebay could afford the time or resources to invest in carrying it out properly. Fast forward 10 years and the practice, now commonly known as user experience (or UX), is a huge industry worth millions worldwide.

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Beware of the costly trend

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The first website I published was in 1998, when I’d the smart idea of building an “interactive” website in an attempt to win my group bonus marks for coursework.

It took forever to build, and in a true spirit of comradery, the rest of the group left me to it for nights on end.

It did get us a few marks. The hardest earned marks of my life.

But it was rubbish.

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